Threadstrong: B2C Brand & Store Launch

Launching a consumer brand with credibility, clarity, and growth

The Challenge

Threadstrong was created to fill a gap in the consumer market, offering OEM-grade fasteners directly to customers, eliminating unreliable third-party knockoffs. The challenge was to build trust, establish brand credibility, and launch a scalable ecommerce presence from the ground up.

My Contributions

I collaborated with an external marketing firm on naming, brand development, and brand archetype definition. I built the Shopify website and supported product imagery, content development, and copywriting. I also assisted with digital advertising initiatives across auto forums and Google Ads.

The brand was positioned around quality, reliability, and expertise — bringing a manufacturing-first mindset to a consumer audience. The Shopify site was designed to be clean, intuitive, and conversion-focused, with messaging that clearly differentiated Threadstrong from competitors.

The Approach

The Outcome

Threadstrong is an ongoing brand that continues to grow. Website traffic has increased year over year by an average of 25%, with sales continuing to increase as well. The brand has established a strong foundation for continued growth and expansion.